On the afternoon of October 31, the "Ctrip group-Kaifeng University Innovation and Entrepreneurship Training Course" jointly planned by the School of Innovation and Entrepreneurship and the International Education College(Foreign LanguagesCollege) began in Room 218 of the 15th teaching building of our school. Huang Tianyu, manager of the global digital Marketing Department of Ctrip Group, and Fu Jingyi, director, were invited to train students of e-commerce major in Sino-foreign cooperative school-running projects. Li Hui, President of the School of Innovation and Entrepreneurship, and Jiang Dashan, president of the International Education College (Foreign Languages College) delivered speeches at the opening ceremony. The training course was presided over by Liu Zhongran, vice president of the School of Innovation and Entrepreneurship.

In the training class, Huang Tianyu first introduced the entrepreneurial process and achievements of Ctrip Group, and then started from the analysis of "consumption power and behavior in the MZ era", taking the tourism market as an example, explained how to do consumption analysis of the campus market. Finally, with the theme of "Young tourists' consumption experience design", the project practice of "Ctrip creative Proposal" was carried out. The students actively participated, the interaction between teachers and students was warm, and good training results were achieved.

After class, Ctrip Group had a discussion with the teachers of the School of Innovation and Entrepreneurship and theInternational Education (Foreign Languages) Collegeof our school, and discussed the direction of in-depth school-enterprise cooperation such as entrepreneurship curriculum development, teacher training, regional maker alliance, and building overseas colleges. It is reported that this training course is the first time that Ctrip Group tries to jointly carry out offline training for campus makers with domestic universities, and will carry out a series of training activities from different themes, and qualified students will get a certificate of completion issued by Ctrip Group.