At 8:00 a.m. on October 22, 2024, the 2022 Big Data and Accounting major of our institute held a unique Financial Management Case Analysis Competition in Classroom 220, Building 15. All 63 students of the 2022 Accounting class were divided into 11 groups and actively participated in the competition.

Each group took specific enterprises such as Huawei, Tencent, Gree, Lenovo, Wahaha, Coca-Cola, 7-Eleven, etc., as their research subjects. They conducted in-depth analysis of the enterprises' development history and business models, collected detailed financial data, and conducted focused analysis on the main business and revenue, competitiveness, debt-paying ability, capital structure, operational capability, profitability, and growth ability of the researched enterprises. They also summarized the important role of financial management in building customer value systems and product competition systems.

The course teacher, Bo Lina, commented on and summarized each group's presentation, pointing out that the analysis themes of each group were closely related to reality and possessed high theoretical and practical value. She believed that the Financial Management Case Analysis Competition cultivated students' practical and innovative abilities.

Finally, through the voting of the course teacher and all students, first, second, and third prizes were selected for this competition. By building a practical case analysis platform different from traditional teaching methods, this competition aimed to effectively improve students' abilities to analyze and solve problems. At the same time, it provided students with a platform for teamwork and exchange of practical experience, helping them continuously improve their professional skills.